Hrush achemyan biography samples
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Five examples of viral creator-brand ad collabs
Come launch time, brand and creator collaborations have a way of looking effortless. From product names to color palettes, it’s as if the brand and creator were made for each other.
A look behind the scenes, however, shows that success is no accident.
We looked at five successful brand and creator collaborations to see what made them tick. From COVID-challenged in-home studio collaborations to long-term partnerships that are the antithesis of an overnight success, here’s what’s going on behind some recent successful collaborations.
1. Nikita Dragun x Morphe
Nikita Dragun is an influencer, make-up artist, and model. Though brands had been hoping to collaborate with Nikita for years, Dragun continued to say no.
Rather than say “yes” to the wrong opportunity, Nikita wanted to showcase her own power. Along with her manager, Jake Webb, Nikita Dragun founded an independent D2C brand called Dragun Beauty.
“Everything about Nikita and her brand comes down to her strong female intuition,” said Webb. “When Nikita wants to partner with someone, it's always about, ‘How out of the box can we make this?’ and ‘How can we creatively challenge ourselves further to achieve Nikita's unique visions?’” According to Webb, they’
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WiseNuts Podcast
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I Attended a Beauty Master Class Taught By Celebrity Makeup Artist Hrush Achemyan, and I'm Now a Changed Person
Despite my best efforts, I don’t have very much in common with Kylie Jenner. I’ve never been to one of Kris Jenner’s Christmas parties, I lack any and all skill necessary to take a decent belfie, and frankly, I’m not really into wigs, but at the very least, I can definitively say that we have both been blessed by the glamorous touch of Hrush Achemyan.
Even if you don’t recognize her name, you’re certainly familiar with Achemyan’s work. After all, she’s the woman behind the perfectly sculpted, gorgeously glowing looks that Kim, Kendall, Kylie and Ko. have helped make famous. And she’s also the woman responsible for the fiercest brows I have ever had in my life.
As one of PEOPLE’s resident KarJenner experts — and the writer behind 9 out of 10 Kardashian-related posts that run on Snapchat in a given week — I spend what some might call an unhealthy amount of time staring at their perfectly made up faces, and thus, swooning over Achemyan’s work. So, when I was asked if I wanted to be a model for the last night of her ELEMENTS Master Course in Hoboken, New Jersey, I leapt at the chance of making my Kardashian-adjacent dreams come true.
After two long hours i